HVAC companies: the monthly work
What does Digilu actually do for my HVAC company each month?
Digilu runs the ongoing management of how homeowners find and pick your heating and air company. This is the work that happens in a month, taken from what each membership includes, and the few things that still need you.
Month-to-month. No mandatory sales call. You own your website, content, data, and accounts.
A list of work that gets done and reported, not a list handed back to you.
Most HVAC owners have paid for an audit that ended in a to-do list for the office manager. A membership is the opposite shape. The list belongs to Digilu. Each month we look at how your company shows up, choose what matters before the season it matters in, make the changes, and confirm they are live.
At the end of the month the Mission Briefing, in your Client Observatory, says what was done in plain words, with what we checked and what we are watching next.
The base, kept right
- Your website kept working and current: service pages, towns served, hours, license number and contact details, corrected when anything drifts.
- New pages for your site: we review opportunities every week and publish a researched, checked page when it adds value, answering what homeowners near you ask, from short cycling to what a heat pump costs to run.
- Your name, address, phone and license kept identical across the directories and data sources other systems check, with the places you are missing laid out on a Corroboration Map.
- A recommended next step when a check finds something that matters, such as a directory reverting to an old number.
- One phrase your company should be known for, agreed with you and backed by real pages over time.
How homeowners choose you, managed
This is the membership for most heating and air companies. A homeowner in a hurry decides on the profile and the reviews, and the membership carries that work.
- Your Google Business Profile managed: categories, services, service area, regular, after-hours and holiday hours, the photos you supply, and posts.
- Review requests after finished jobs, every new review watched, and replies prepared and posted on the rhythm you approve.
- The other places that decide HVAC calls in your market kept accurate, such as Yelp, Angi and the Better Business Bureau, with correction requests sent to your manufacturer's dealer locator when it drifts.
- Follow-up after the job where it fits: maintenance reminders, the second visit of a maintenance plan, and referral asks.
What still needs you
Some things only you can supply. Photos of your real crews and real installs. Access to the Google profile and the review platforms, which you grant and can take back. A yes or no on anything that states a price, a warranty or a rebate. And a way for finished jobs to reach us, so the right customers are asked about the right visit.
We batch those asks and keep them short, so nobody at the shop is answering a question a day.
How the first month tends to go
The first weeks are mostly finding and fixing: the wrong hours, the missing license number, a listing with last year's phone number, service pages naming towns you stopped driving to. After that the rhythm settles into the weekly content review, the profile, the reviews and whatever changed that month.
The order always follows what the first look finds, which is why there is no fixed calendar printed here.
Other questions HVAC owners ask
- Back to the HVAC page →
- It is already hot and every truck is out. What can Digilu fix without my time?
- How do I get my HVAC company ready before the heat wave hits?
- It is cold and the no-heat calls are stacking up. What can Digilu fix right now?
- How do I get my heating business ready before the first cold snap?
- How do we get more reviews after every service call and maintenance visit?
- We have more than one shop, brand or dealer program. How does Digilu handle that?
- What will Digilu not do for my HVAC company?
Adaptive Brand Management: $900 a month.
Adaptive Brand Management is the membership for most heating and air companies, because it carries the Google profile, the reviews and the follow-up after the job.
The membership covers one business and one primary website. Month-to-month, cancel any month, and you own your domain, website, content and data throughout.
Manage how you are found, trusted, and chosen
Adaptive Brand Management Recommended
$900 per month
Digilu manages your foundation, how you are chosen, and what happens after the sale.
Need executive marketing leadership? Explore Fractional CMO, custom engagements from $5,000/month.
Hand Digilu the part of the business nobody at the shop has time for.
You run the business. Digilu watches what changes, decides what matters, makes the changes, and verifies the result.