HVAC companies: before the season
How do I get my HVAC company ready before the heat wave hits?
Digilu manages the work that has to be done before the phones start ringing: the profile, the listings, the reviews and the pages homeowners check when the air conditioner quits. Much of it takes weeks to settle, so it cannot start in the middle of a heat wave.
Month-to-month. No mandatory sales call. You own your website, content, data, and accounts.
What a homeowner sees in July was decided in April.
When the first hot week arrives, every company in town is slammed and nobody has an hour to fix a listing. The homeowner calling from a hot living room gives each name about as long as it takes to scroll past it.
Some fixes land in a day, like correcting hours on your own profile. Others take weeks: a directory accepting a correction, a steady run of new reviews building up, a new page being found and read. Starting in the spring means the slow ones are finished by the time they count.
What Digilu finishes before the season turns
- Regular, after-hours and emergency hours made identical on the website, Google, Yelp and the directories, so nobody skips you because one listing says closed.
- The service area checked town by town, so the towns you want this summer are named and the ones you quit serving are gone.
- Your license number, insurance and years in business written where a homeowner and a search system can both read them.
- Expired rebate, tax credit and promotion claims taken down, and anything stating a price or a warranty sent to you before it goes live.
- Pages for the questions that spike when it gets hot, such as what to check before booking a repair and when a repair stops being worth it.
- Review requests running from spring jobs, so the count and the recency are already there before the rush.
The same thing happens again before the first cold snap
Heating season has its own version: no-heat calls, heat pump questions, carbon monoxide worries. We run the same preparation in late summer, so the pages and the profile answer what homeowners look for in November before November arrives.
If it is already hot
Start anyway. The quick fixes help this month, and the slow ones will be in place for the next heat wave, which in many markets is weeks away, not a year. A membership starts at checkout with no sales call, and nothing is held back because you started late.
What we will not do to cover a late start
We will not buy you ads or leads to fill a slow week, and we will not promise a position by the time it gets hot. The promise is narrower and more useful: what homeowners see about your company is correct, current and complete, and it stays that way all season.
Other questions HVAC owners ask
Start at $900 or $400.
Adaptive Brand Management is the level for most heating and air companies, because it carries the Google profile, the reviews and the follow-up after the job.
Trust Foundation keeps the website and the foundation current, for a company where someone in the office already owns the profile and reviews.
Each membership covers one business and one primary website. Month-to-month, cancel any month, and you own your domain, website, content and data throughout.
Maintain the foundation
Trust Foundation
$400 per month
Digilu keeps your core digital foundation current so your business does not quietly fall behind.
Manage what matters now, and adapt
Adaptive Brand Management Recommended
$900 per month
Digilu manages your foundation, how you are chosen, and what happens after the sale.
Hand Digilu the part of the business nobody at the shop has time for.
You run the business. Digilu watches what changes, decides what matters, makes the changes, and verifies the result.