HVAC companies: reviews and follow-up

How do we get more reviews after every service call and maintenance visit?

A house cut open in the evening after a service call: the furnace in the basement wears a fresh service tag, the kitchen is cool again, and a coral line runs from the tag up to the phone on the counter lighting with a five-star review request.

At the $900 level, Digilu manages the review side of every finished job: the asking, the watching and the replies. It also manages the follow-up around maintenance plan customers, who see your technician twice a year and have two chances to say something good about you.

Start Adaptive Brand Management · $900/month See what is included

Month-to-month. No mandatory sales call. You own your website, content, data, and accounts.

Where it breaks

Good HVAC companies are short of reviews because nobody asks at the right moment.

The work is usually fine. The asking is what falls apart. A technician wraps up a no-cool call at six in the evening, the customer is relieved, and nothing gets sent. Three weeks later the moment has passed.

Over a season, a company with thousands of satisfied households ends up showing a few dozen reviews, most of them from two summers ago.

What Digilu sets up

A request that goes out soon after each finished job, in your company's name, with one link to the review platform that matters most where you work.
One reminder for anyone who did not answer, then nothing. No chasing.
Every new review watched on Google, Yelp and the other platforms that count for you.
A reply prepared in your voice for every review, glowing or not. You approve the approach once and we post on that rhythm; anything about a complaint, a refund or a safety issue comes to you first.
The month's review work reported in the Mission Briefing.

Maintenance plan customers get their own sequence

A maintenance plan is the best relationship an HVAC company has: the same household, a cooling tune-up in spring and a heating check in fall, year after year. Where it fits your business, Digilu manages the follow-up around it: a reminder before each visit is due, a thank-you after it, a review request after the first visit instead of every visit, and a referral ask once the customer has renewed.

The membership calls this post-sale work. For an HVAC company it mostly means the plan renews and the neighbors hear about you.

The rules we keep, because breaking them costs you the profile

Every customer is asked, not just the ones the technician thinks were happy. Choosing who gets asked is against Google's review policy.
No discount, gift card or prize drawing in exchange for a review.
No reviews written by staff, relatives or anyone who was not a customer.
No handing a customer the technician's tablet to post a review on the spot.

A suspended Google profile in June costs more than any pile of reviews could earn back.

What you supply

A way for finished jobs to reach us, agreed at the start: an export from the software your office already runs, a shared list, or a short form your dispatcher fills in. Customer contact details are used only for the follow-up you have agreed to.

More before you start

Adaptive Brand Management: $900 a month.

Adaptive Brand Management is the membership for most heating and air companies, because it carries the Google profile, the reviews and the follow-up after the job.

The membership covers one business and one primary website. Month-to-month, cancel any month, and you own your domain, website, content and data throughout.

Start Adaptive Brand Management · $900/month

Manage how you are found, trusted, and chosen

Adaptive Brand Management

$900 per month

Digilu manages your foundation, how you are chosen, and what happens after the sale.

Need executive marketing leadership? Explore Fractional CMO, custom engagements from $5,000/month.

Hand Digilu the part of the business nobody at the shop has time for.

You run the business. Digilu watches what changes, decides what matters, makes the changes, and verifies the result.