Heating: before the season
How do I get my heating business ready before the first cold snap?
Digilu manages the heating side of your company as its own job, on its own calendar. The furnace and heat pump pages, the tune-up offer, the reviews that mention heat and the hours for a cold night are finished in the fall, while the crews still have a quiet week and before the first no-heat call comes in.
Month-to-month. No mandatory sales call. You own your website, content, data, and accounts.
Most heating and air sites are really air conditioning sites.
Open the website of almost any heating and air company and count. The photos are condensers. The reviews say the house is cool again. The home page talks about summer. Heating gets a single page that was written once and never opened since.
That is fine until the first cold night, when a homeowner whose furnace will not light looks for someone who clearly does furnaces. A company that looks like an air conditioning specialist loses that call to one that looks like a heating company, even when the same technician would have shown up from both.
What Digilu finishes in the fall
- Separate, current pages for the heating work you want: furnace repair, furnace replacement, heat pumps, and whatever else you really service, such as wall heaters or boilers. Nothing you do not do.
- The fall tune-up or safety check described once, plainly, with how to book it. The price goes to you for approval before it is published.
- Review requests after fall tune-ups and early heating repairs, so that by December some of your recent reviews are about heat.
- Cold-weather and after-hours hours set the same on the website, the Google profile and the directories before the first weekend anyone needs them.
- The service area checked town by town for heating calls, which is not always the same map as summer.
- Photos on the profile that show heating work, taken by your crews, added beside the condenser pictures.
The safety questions are yours, and they go up before winter
Homeowners search two heating questions that are not sales questions: what to do about a gas smell, and what to do when a carbon monoxide alarm sounds. Digilu does not write that advice. You tell us what your company says, which for most is to leave the house and call the gas utility or 911 first, and we publish your words, approved by you, where a frightened person can find them quickly.
It is a small page and it is the most useful thing a heating company can have on its site in January.
Why the fall and not the first cold week
For the same reason as cooling, turned around. A new page takes time to be found and read. A run of reviews that mention heating cannot be collected in a weekend. A directory can take weeks to accept a correction. Every one of those is finished by the first cold night if it starts in September or October, and none of them is if it starts that night.
There is a second reason. In the fall the owner has an hour. In January the owner does not, and the decisions that need an owner, which heating work to push and what the tune-up costs, get made badly or not at all.
If it is already cold
Then the page to read is the one for the middle of heating season, which is shorter and asks for less. Nothing is held back because you started late, and the planning on this page begins as soon as the calls ease.
Other questions HVAC owners ask
- Back to the HVAC page →
- It is already hot and every truck is out. What can Digilu fix without my time?
- How do I get my HVAC company ready before the heat wave hits?
- It is cold and the no-heat calls are stacking up. What can Digilu fix right now?
- What does Digilu actually do for my HVAC company each month?
- How do we get more reviews after every service call and maintenance visit?
- We have more than one shop, brand or dealer program. How does Digilu handle that?
- What will Digilu not do for my HVAC company?
Start at $900 or $400.
Adaptive Brand Management is the level for most heating and air companies, because it carries the Google profile, the reviews and the follow-up after the job.
Trust Foundation keeps the website and the foundation current, for a company where someone in the office already owns the profile and reviews.
Each membership covers one business and one primary website. Month-to-month, cancel any month, and you own your domain, website, content and data throughout.
Maintain the foundation
Trust Foundation
$400 per month
Digilu keeps your core digital foundation current so your business does not quietly fall behind.
Manage what matters now, and adapt
Adaptive Brand Management Recommended
$900 per month
Digilu manages your foundation, how you are chosen, and what happens after the sale.
Hand Digilu the part of the business nobody at the shop has time for.
You run the business. Digilu watches what changes, decides what matters, makes the changes, and verifies the result.