Observe + Manage
We manage your ongoing marketing.
Digilu takes ongoing responsibility for managing your marketing, not just maintaining the foundation.
$2,000
per month minimum
Advertising and media spend are separate. Scope is agreed before Digilu accepts the responsibility.
See if we’re a fit
Trust Foundation keeps the foundation sound. This runs the marketing on top of it.
Most businesses do not need this, and saying so is the point of having two prices on the memberships page instead of three.
Trust Foundation is the right answer when the question is is our foundation holding. Digilu observes, finds what has drifted, and fixes the supported work without quoting each item. For a single business with one website, that is usually the whole job.
Adaptive Management is the right answer when the question has become who is running this. There is more happening than a foundation: campaigns that need coordinating, content that needs commissioning, vendors who need direction, a search and AI presence that needs deliberate work rather than maintenance, and a measurement problem that nobody currently owns end to end.
The honest test: if you can list the things that need doing and nobody is accountable for whether they get done in the right order, that is what this buys.
Scoped to your business, and agreed before it starts.
01
Everything in Trust Foundation
Continuous observation, alerts, recommendations, the monthly Mission Briefing, and the supported maintenance and improvements carried by Digilu.
02
Ongoing management
Digilu directs the marketing it is given responsibility for, rather than handing back a list. What is inside that responsibility is agreed, in writing, before the engagement begins.
03
Coordination
Campaigns and vendors inside the agreed scope, working on the same problem in the same order instead of each optimising their own surface.
04
Optimization and review
Ongoing optimization, measurement that is re-run rather than asserted, and a quarterly adaptation review of whether the approach still fits the conditions.
It is a minimum, not a quote.
$2,000 per month is the starting point for Digilu taking broader ongoing marketing management responsibility. It does not buy unlimited marketing activity and it is not a fixed price for a fixed list. What the engagement actually costs depends on what it actually covers, which is why there is a conversation before there is a number.
- Advertising and media spend are separate. That budget is yours and it is paid to the platforms, not to Digilu.
- Third-party software may be separate. Tools you licence are yours, on your account.
- Nothing is automatically included. Website, content, search, AI visibility, reputation, marketing systems, campaign coordination, vendor coordination, measurement and brand execution may all sit inside the scope. None of them is in it by default.
- Platform requirements depend on the scope. A migration is recommended only where the current environment cannot carry the responsibility being taken on.
- No guaranteed rankings, AI recommendations, leads or revenue. Search engines, AI systems, platforms, customers, competitors and markets remain outside Digilu’s control, at every level.
You still own everything: your domain, your website, your content, your data and your accounts, throughout and afterwards.
Not there yet?
Most businesses should start with a membership.
Minimum is $150 a month and Digilu tells you what needs to happen. Trust Foundation is $400 a month and Digilu handles the supported work. Both are bought directly, with no sales call, and you can move up whenever the list of correct-but-undone items outgrows what you want to carry.
Already running a larger marketing operation?
There is a level above this one.
When advertising, media, internal teams, agencies, vendors and technology have all become significant in their own right, the responsibility changes shape again. Digilu can provide Adaptive Brand Management across the larger system.
Adaptive Brand Management defines the ongoing responsibility. The Observatory identifies what needs attention. What you are choosing on this page is how much of the response Digilu carries, and Adaptive Management is the level where Digilu carries the running of it.
See if we’re a fit
Tell us what needs managing and what is happening now. Nothing is agreed and nothing is charged until the scope has been understood, and Digilu will say plainly if a membership is the better answer.