The standard Digilu level

We manage what matters now, and adapt as the market changes.

A sound foundation stops you being ruled out. Your reputation and the relationship after the first purchase are what decide whether you are chosen, and whether that customer comes back.

$900

per month

No sales call. No proposal. Secure Stripe checkout and automated onboarding, and you can cancel in any month.

Choose Ongoing Management · $900/month

Questions first?

You do not have to use this form to start. Adaptive Management is at the checkout above. Use this if you would rather ask something before you begin.

Nothing is agreed and nothing is charged until the scope has been understood. No sales presentation.

Where maintenance stops and management begins The Observatory's observation feeds an interpretation, as it does at every membership level. Trust Foundation ends by maintaining the foundation. Adaptive Management continues past it into the ongoing marketing activity that has to be directed, coordinated, measured and adapted, with one accountable party across all of it and no last item. Observe Interpret Trust Foundation maintains the foundation Campaigns Content Search and AI Reputation Vendors Measurement Ongoing and accountable
Trust Foundation ends when the foundation is sound. Adaptive Management keeps going, because marketing that is being run has no last item.

Trust Foundation keeps the foundation sound. This runs the marketing on top of it.

Most businesses do not need this, and saying so is the point of having two prices on the memberships page instead of three.

Trust Foundation is the right answer when the question is is our foundation holding. Digilu observes, finds what has drifted, and fixes the supported work without quoting each item. For a single business with one website, that is usually the whole job.

Adaptive Management is the right answer when the question has become who is running this. There is more happening than a foundation: campaigns that need coordinating, content that needs commissioning, vendors who need direction, a search and AI presence that needs deliberate work rather than maintenance, and a measurement problem that nobody currently owns end to end.

The honest test: if you can list the things that need doing and nobody is accountable for whether they get done in the right order, that is what this buys.

Scoped to your business, and agreed before it starts.

01

Everything in Trust Foundation

Continuous observation, alerts, recommendations, the monthly Mission Briefing, and the supported maintenance and improvements carried by Digilu.

02

Ongoing management

Digilu directs the marketing it is given responsibility for, rather than handing back a list. What is inside that responsibility is agreed, in writing, before the engagement begins.

03

Coordination

Campaigns and vendors inside the agreed scope, working on the same problem in the same order instead of each optimizing their own surface.

04

Optimization and review

Ongoing optimization, measurement that is re-run rather than asserted, and a quarterly adaptation review of whether the approach still fits the conditions.

A fixed price, and a stated boundary.

$900 a month is the price, not a starting point, and there is no proposal to wait for. What it does not cover is stated here rather than discovered later: this level manages your foundation, your reputation and the relationship after the sale, and it does not manage your advertising or your social channels. Digilu does not sell paid advertising management at any level, so this is a boundary rather than an upsell.

  • Paid advertising is not managed here, or anywhere. Digilu retired the level that managed it and does not run advertising for clients. Your ad accounts and your media budget stay yours.
  • Third-party software may be separate. Tools you license are yours, on your account.
  • Reputation channels are the relevant ones, not all of them. Digilu manages the channels that materially affect how you are found, chosen and trusted in your market. Nobody can manage every directory on the internet, and a promise to do so would be worth exactly what it costs to make.
  • Negative reviews are not removed. Digilu helps you request, monitor and answer reviews. Nobody can delete a legitimate one, and an agency that offers to is telling you what it will do to your competitors’ customers too.
  • Some actions still need you. Only you have the customer, the photograph or the permission. The Observatory gives you one task at a time and tracks it, rather than handing you a list.
  • Platform requirements depend on the scope. A migration is recommended only where the current environment cannot carry the responsibility being taken on.
  • No guaranteed rankings, AI recommendations, leads or revenue. Search engines, AI systems, platforms, customers, competitors and markets remain outside Digilu’s control, at every level.

You still own everything: your domain, your website, your content, your data and your accounts, throughout and afterwards.

Not there yet?

Not everybody needs this level.

Trust Foundation is $400 a month and maintains your website and digital foundation. It is the right answer when somebody already owns your reviews, your profiles and your customer follow-up. It is bought directly, with no sales call, and you can move up whenever that stops being true.

Already running a larger marketing operation?

There is a level above this one.

When advertising, media, internal teams, agencies, vendors and technology have all become significant in their own right, the responsibility changes shape again. Digilu can provide Adaptive Brand Management across the larger system.

Adaptive Brand Management defines the ongoing responsibility. The Observatory identifies what needs attention. What you are choosing on this page is how much of the response Digilu carries, and Adaptive Management is the level where Digilu carries the running of it.

Start Adaptive Management

$900 a month, at the checkout, with no sales call and no proposal. Cancel in any month. If you would rather ask something first, the form above reaches a person.