Trust, measured over time.
The Observatory measures, protects, and improves trust by continuously observing the signals that shape how your business is understood, found, and experienced.
What the Observatory observes today.
This is the honest list, not the ambition. Every signal below is produced by an engine that runs on a schedule and reports a result we can show you.
Search and AI Visibility
5 signals- AI visibility scored deterministically, and repeat sampling across multiple AI engines
- Share of voice: how often you are named when an AI engine is asked a buying question
- Structured data and machine readability
- AI crawlability, including whether AI crawlers are blocked
- Indexing status of published pages
The most fully instrumented area of the Observatory.
Trust and Reputation
4 signals- Name, address and phone published in structured data
- Whether the business is typed as a real local business where that applies
- Review and rating markup, and links to real profiles
- Page credibility scored from the page’s own HTML across seven pillars
This measures the machine-readable layer of reputation, not review sentiment.
Website and Platform Health
3 signals- Broken internal and external links, checked nightly
- Page speed and mobile rendering at real device widths
- Technical integrity of the pages customers actually land on
Competitive Movement
3 signals- Named competitors scored on the same deterministic scale as you
- Movement since the previous run
- Alerts when a competitor overtakes, or when you slip
Relevance is judgment, not instrumentation.
Trust and visibility can be measured, so we measure them. Whether your business still matters to the people it serves, in the language they now use, is not something a crawler can score honestly.
That part is done by a person. It is the difference between a membership and a dashboard subscription.
A Mission Briefing, not another pile of data.
What changed
Two competitors gained AI citations for your primary money question. Your own share fell from 6 of 20 to 3 of 20.
Why it matters
That question is how buyers in your category start. Losing share there costs you consideration before anyone reaches the site.
What stays stable
The positioning and the promise. Nothing about the business changed, so the story does not move.
What should adapt
The evidence on two service pages, and the structured data that currently omits your service area.
What Digilu completed
Schema corrected, two pages restructured, both resubmitted for indexing.
What needs a decision
Whether to pursue a third-party citation source we found, which requires your approval.
Illustrative structure. Every briefing answers the same six questions.
Someone should be watching.
Every membership begins with continuous observation. Higher levels add maintenance, operation, and leadership.