Frequently Asked Questions

Minimum is Digilu’s observation and early-warning membership for one business. Digilu watches the supported signals across search, AI visibility, reputation, website health and competitive movement, separates meaningful change from noise, and sends meaningful-change alerts, clear recommendations, and one monthly Mission Briefing. It covers one business, one primary brand, one primary website, one location or service area, one Google Business Profile, and up to three named competitors.

No. Minimum identifies what needs attention and recommends what should happen next. You act on it. Trust Foundation and higher include supported implementation, where Digilu carries the work as well as the watching.

No sales presentation, and nothing for you to book. There is one short setup call, and Digilu makes it: that call is how payment is taken and how observation is switched on. Until it happens, nothing is charged and the membership is not active.

You get a confirmation number on screen straight away and a confirmation email. Digilu then confirms fit and the supported properties, completes payment and activation on one short call, and confirms the date of your first Mission Briefing. The membership is not active until Digilu confirms activation.

Cancel any month. There is no minimum term and no exit fee. No migration is required at Minimum: Digilu observes your site where it already is. You own your domain, website, content, data and accounts throughout, and if the relationship ends you leave with the complete working site.

No. The free evaluation scores the current condition of one site, once, from its public signals. A membership watches those classes of signal over time and tells you when the condition changes and what to do about it. A snapshot is not a watch.

Digilu is an Adaptive Brand Management company founded in 1999.

Digilu helps brands become easier to find, easier to understand, easier to trust, and easier to choose. The company works across:

• Law firms
• Franchise brands
• Product brands
• Nonprofits
• Personal brands
• Local professional services

Digilu's core belief is simple: Trust Wins.

Digilu is not a marketing agency. It is an Adaptive Brand Management company: it takes ongoing responsibility for how a business is understood, found, trusted, and kept relevant. Most agencies sell activity. Digilu answers one question: who will take responsibility for improving and managing this over time? That changes the structure of the work.

Digilu builds systems around:

• Visibility
• Positioning
• Reputation
• Credibility
• Structured content
• AI clarity
• Measurable trust signals

The goal is not just traffic. The goal is becoming the obvious choice.

Digilu has been helping brands with marketing since 1999. The work has included websites, search strategy, Google Ads, branding, franchise marketing, law firm marketing, content systems, reputation growth, campaign strategy, and AI visibility.

Digilu is led by Mike Millett. Mike's work includes projects connected to Robertson & Associates, Stratus Clean, Scosche, wildfire litigation marketing, reputation-focused brand systems, nonprofits, and personal brands.

Digilu provides:

• Brand strategy
• Website strategy
• Content systems
• Reputation growth
• AI + LLM visibility
• Campaign strategy

Digilu approaches these as connected systems, not isolated tasks.

Yes. But Digilu approaches websites as credibility systems, not digital brochures. A Digilu website is designed to:

• Improve trust
• Clarify positioning
• Support SEO
• Improve AI readability
• Organize proof
• Strengthen first impressions
• Support conversion

Yes. Digilu focuses on structured content, entity clarity, topical authority, internal linking, trust signals, AI-readable content, and high-intent search visibility.

The goal is not random traffic. The goal is relevant, trust-building visibility.

AI + LLM visibility means helping AI systems understand who a brand is, what it does, what it is trusted for, and what entities it is connected to.

Digilu structures content so brands are easier for ChatGPT, Gemini, Claude, Perplexity, search engines, and AI summaries to understand accurately.

Learn more about Digilu's AI + LLM Visibility service.

Digilu works with law firms, franchise brands, product brands, nonprofits, personal brands, speakers, and local professional services.

The industries vary. The trust system does not.

Yes. Digilu has experience connected to wildfire litigation marketing, construction defect litigation, local law firm positioning, and authority-focused legal marketing.

The work focuses on trust, clarity, search visibility, structured legal content, and case authority. See the Robertson & Associates case study.

Yes. Digilu has worked on franchise brand systems connected to Stratus Clean. Franchise brands need local trust, brand consistency, review growth, scalable positioning, and stronger first impressions. Digilu helps organize those systems.

Because trust changes decisions. People choose brands they recognize, understand, believe, and remember. Trust compounds over time. Attention fades.

Trust Wins is Digilu's core belief. A brand becomes the obvious choice when it:

• Stays visible
• Communicates clearly
• Proves credibility
• Earns public trust
• Becomes easier to believe

Yes. Digilu helps brands strengthen review systems, trust visibility, reputation structure, proof placement, and customer confidence. The goal is not fake reviews. The goal is building systems that produce stronger real experiences and clearer public credibility.

Learn more about Reputation Growth or see Review Growth trust proof.

Digilu is strongly connected to:

• Robertson & Associates wildfire litigation marketing
• Stratus Clean branding and reputation growth
• Adaptive Brand Management, as one connected responsibility
• Reputation-focused websites
• AI-readable content systems
• Structured authority marketing

Digilu helped structure wildfire litigation marketing connected to Robertson & Associates across multiple major fires. This includes content systems connected to:

• Palisades Fire
• Eaton Fire
• Woolsey Fire
• Thomas Fire
• Montecito Debris Flow
• Lahaina Fire
• Coastal Fire
• Bobcat Fire
• Holiday Farm Fire
• Santiam Canyon Fire
• Fairview Fire
• Saddle Ridge Fire
• Roadrunner Fire

The objective was to help people, search engines, and AI systems clearly connect Robertson & Associates to wildfire litigation authority.

Stratus Building Solutions became Stratus Clean. Mike Millett helped lead brand identity work including logo direction, brand standards, positioning, and reputation-focused branding.

Public trust signals improved significantly, including review growth from approximately 3.4 to approximately 4.7. See the Stratus Clean case study.