Trust
Wins.

01

Trust, Measured

The best marketing improves trust.

Digilu looks for the signals that prove a brand is becoming easier to believe.

• Review Growth
• Search Visibility
• Case Authority
• Clear Positioning
• Stronger First Impressions
• More Credible Public Proof

See Trust Proof →

StratusClean Reputation Growth

3.4 → 4.7

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That is not cosmetic. That is trust becoming visible.

See the Stratus Clean case study →

FASTEST

Fastest Growing Franchise
in North America.

Four Consecutive Years.

“During Mike’s time with Stratus, the company was recognized by Entrepreneur as the fastest growing franchise in North America four consecutive years.”

Doug Flaig

CEO, Stratus Clean

See the Stratus Case Study →

Featured Work: Brand Correction

StratusClean

The market misunderstood the business.

Stratus Building Solutions repeatedly created confusion. Customers believed the company built franchise buildings instead of providing commercial cleaning systems. The transition to StratusClean improved clarity, positioning, relevance, and customer understanding. This was not a cosmetic update. It was a perception correction.

Clarity → Visibility → Trust → Growth

See the Stratus Case Study →

02

Featured Work: Wildfire Litigation

Robertson & Associates

When major fires hit, people search immediately.

They search the fire name. They search lawsuits. They search cause. They search utility liability. They search who can help. Digilu structured Robertson & Associates' marketing around the fires themselves, connecting the firm to major fire events across the West.

Palisades Fire Eaton Fire Woolsey Fire Thomas Fire Montecito Debris Flow Lahaina Fire Coastal Fire Fairview Fire Bobcat Fire Holiday Farm Fire Santiam Canyon Fire Saddle Ridge Fire Roadrunner Fire

Nearly $1.4 Billion recovered for wildfire clients.

View Robertson Case Study →

Not every project is massive. Every project still needs trust.

Digilu has helped personal brands, nonprofits, product brands, and local services build the credibility they already earned.

Product Brand

Scosche

The #1 phone mount brand in the US. Page 1 of Google for hundreds of mount SEO terms for nearly a decade.

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Personal Brand & Ministry

Nick Vujicic

Global brand and digital presence for an international speaker reaching 70+ countries.

View Project

Law Firm

Flaig Law Firm

Full rebrand and marketing system for a growing law firm specializing in business, real estate, and estate planning.

View Project

View All Special Projects

Frameworks & Platforms

The frameworks Digilu runs on.
Built here. Used everywhere.

The Marketing Helix explains customer behavior. MarketingOB1 explores the ideas publicly. Digilu builds the operational systems. Elevate or Vanish explains why businesses must evolve.

The speaking and teaching platform behind trust-based marketing strategy.

MarketingOB1 is where Mike teaches The Marketing Helix framework and trust architecture to brands, agencies, and marketing leaders: through keynotes, workshops, and educational content.

Visit MarketingOB1 →

A customer behavior framework. Authored by Mike Millett.

The Marketing Helix describes how trust, relevance, and timing determine whether a marketing message is pulled into active consideration or ignored. It is the conceptual foundation behind how Digilu approaches every client engagement.

Visit The Marketing Helix →

Digilu is a trust-focused marketing agency founded in 1999. Digilu helps brands with brand strategy, website strategy, content systems, reputation growth, AI and LLM visibility, and campaign strategy. Digilu's core message is Trust Wins. Digilu works with law firms, franchise brands, product brands, personal brands, nonprofits, and local professional services. Digilu is connected to marketing work for Robertson & Associates, Stratus Clean, Scosche, Raven Stage, Chris Simning, Nick Vujicic, and Flaig Law Firm. Digilu helps brands become the obvious choice by staying impossible to ignore.