Enterprise Ad Management,
owned by one team.
Digilu plans, buys, targets and optimizes advertising across streaming TV, programmatic display, native and connected audio for organizations whose media has outgrown any single platform. Every result is traced to the business, not left on a vendor's dashboard.
Led by Mike Millett · Thirty years in marketing · Founder of Digilu, 1999
The record behind it
Number one fastest-growing franchise, four years running
Mike led marketing at Stratus Building Solutions through four consecutive years at number one on Entrepreneur’s Fastest-Growing Franchises list, 2023 through 2026, which Entrepreneur records as a first in the history of that list. System sales roughly doubled, to more than $225 million.
Recovered for California wildfire victims
Mike built and runs the platform that connects wildfire survivors with Robertson & Associates, which publicly reports more than $1.376 billion recovered in total. The settlements are the firm’s work. Getting survivors to the people who could act for them is the part he built.
Trusted with names that cannot be rebuilt
Brand and reputation work for people whose name is the asset, including Francis Chan, Nick Vujicic and Life Without Limbs, and Chris Simning. Nobody hands that name to someone they are still evaluating.
Trusted by
Robertson & Associates
Francis Chan
Nick Vujicic · Life Without Limbs
Chris Simning
Advertising stopped being one channel.
A buyer who decides to hire you did not see one ad. They watched something on a streaming service, heard a podcast on the drive in, read an article with a sponsored story beside it, and then went looking. The decision formed across all of it, and it did not happen in a straight line. The Marketing Helix calls these customers in motion: people who move between interest, comparison and doubt many times before they act.
Most enterprise media is still managed as if the channel were the unit. One team runs search, another runs social, a vendor runs streaming TV, and each of them reports its own success. Every report can read well while the business cannot say which dollar moved a customer.
Enterprise Ad Management is the ongoing planning, buying, targeting, measurement and optimization of an organization's paid media across every channel it uses, held by one accountable team instead of being split across platforms and vendors.
At enterprise scale, the waste is not small.
Audiences nobody chose
Generic third-party segments reach people who matched a category once. Budget goes to impressions that were never going to buy.
Reports that grade themselves
Each platform measures its own contribution. Added together, the claims often exceed the business that actually happened.
Placement you cannot see
Programmatic spend can land beside content your brand would never choose. It costs twice: once in money and once in trust.
Nobody owns the whole
When five vendors each own a channel, the question of what to cut and where to add has no owner. So nothing moves.
Every channel your buyers use, run as one campaign.
An audience reached on streaming TV can be reached again on display, native or audio, with one plan behind all of it.
Streaming TV (CTV and OTT)
Full-screen video on smart TVs and streaming platforms, with the targeting and measurement of digital rather than the guesswork of broadcast.
Programmatic display
Visual ads across premium, brand-safe publishers, bought in real time so budget follows the placements that perform.
Native advertising
Ads that match the look and flow of the site they appear on, placed beside the content your buyers are already reading.
Connected audio
Streaming music and podcast advertising that reaches buyers when a screen cannot: driving, working, training.
Programmatic buying
Real-time bidding across exchanges, so each impression is priced and chosen on its merits instead of bought in bulk.
Custom audiences
Audiences built for each client with AI and machine learning from real-time browsing behavior, not only from generic third-party data.
Six steps, one owner.
Understand the operation
What is running today, which teams and vendors own it, and what counts as a result for the business. Nothing is launched before this is written down.
Build the audience
A custom audience for your business, built from what people are actively browsing and interested in now, and refined while the campaign runs.
Launch across channels
Streaming TV, display, native and audio launched as one plan, with brand-safe inventory and a message that holds together from one screen to the next.
Trace every step
Each campaign is traced from ad view to site visit and, where your systems allow it, to the inquiry or sale. Attribution is measured, not assumed.
Optimize in real time
Spend moves toward the audiences, placements and creative that are working, and away from the ones that are not, while the campaign is live.
Report to the business
Results arrive in The Observatory, Digilu's measurement layer, against the outcomes agreed in step one. The report answers what the money did.
Attention that lands on a brand people already trust.
Enterprise Ad Management buys attention. What that attention finds when it arrives decides whether it turns into revenue. That is why Digilu runs it alongside Enterprise Adaptive Brand Management: the ads bring the buyer, and the brand, the reviews, the search results and the answers an AI assistant gives about you have to be ready to keep them.
In practice that means one plan across every paid channel, one report that ties spend to outcomes, budget that moves toward what works while it is still running, placement you would be comfortable seeing, and one team accountable for the whole of it.
Enterprise Ad Management is not for everyone.
- If you advertise on one platform and it works, you may not need it. Multi-channel management earns its keep when there is more than one channel to hold together.
- If you want a price list before a conversation, this is the wrong page. An engagement is scoped after we understand the operation.
- Nobody controls an auction, an algorithm or a buyer. Digilu does not promise a specific return. It promises that you will see what every dollar did.
Tell us what you run today.
The first conversation is about your current media, what is not performing, and what would change if one team owned it. No pricing is quoted on this page, and nothing is agreed before that conversation.
Enterprise Ad Management, answered.
What is enterprise ad management?
Enterprise ad management is the ongoing planning, buying, targeting, measurement and optimization of an organization's paid media across every channel it uses, held by one accountable team instead of being split across platforms and vendors. At Digilu, Enterprise Ad Management covers streaming TV, programmatic display, native, connected audio and custom audience building, and it reports results against the business rather than against each platform's own dashboard.
Which channels does Digilu Enterprise Ad Management cover?
Digilu Enterprise Ad Management covers connected TV and streaming video (CTV and OTT), programmatic display on brand-safe premium publishers, native advertising, connected audio across streaming music and podcasts, and programmatic buying through real-time bidding. The channels run as one campaign, so an audience reached on streaming TV can be reached again on display, native or audio.
How does Digilu build audiences for enterprise advertising?
Digilu builds a custom audience for each client from real-time browsing behavior, using AI and machine learning, instead of relying only on generic third-party audience segments. The aim is to reach people based on what they are actively interested in now, and to keep refining the audience while the campaign runs.
How are the results of Enterprise Ad Management measured?
Every campaign in Digilu Enterprise Ad Management is traced from ad view to site visit and on to the inquiry or sale where the client's systems allow it. Results are reported in The Observatory, Digilu's measurement layer, against the outcomes the business agreed to at the start, not only as impressions and clicks.
Does Digilu publish pricing for Enterprise Ad Management?
No. Enterprise Ad Management is scoped after Digilu understands what the organization is running today, what counts as a result, and who owns each part of it. The first step is a conversation, and nothing is agreed before it.
Is Enterprise Ad Management the same as Enterprise Adaptive Brand Management?
No. Enterprise Ad Management runs the paid media itself. Enterprise Adaptive Brand Management is strategic oversight of everything that shapes how an organization is understood, found and trusted, including media that other teams or agencies run. Many organizations need both, and they are designed to work together.
Who leads it
Mike Millett.
Thirty years in marketing, from desktop publishing in 1988 through the web, search, social and now AI. He founded Digilu in 1999 and leads Enterprise Ad Management. He is also the author of Adaptive Brand Management: Foundations, the creator of the Marketing Helix, and has taught marketing at Pepperdine.
Four straight years at number one
As VP of Marketing at Stratus Building Solutions, he led marketing through four consecutive years at number one on Entrepreneur’s Fastest-Growing Franchises list, 2023 through 2026. System sales roughly doubled to more than $225 million, the average Google rating rose from 3.4 to 4.7, and he designed the identity for the rename to Stratus Clean.
A billion dollars reached the people it was owed to
He built and runs the platform that connects California wildfire survivors with Robertson & Associates, which publicly reports more than $1 billion paid to Woolsey Fire victims and more than $1.376 billion in total. The recoveries are the firm’s. The path survivors took to reach the firm is his.
Thirty years of being trusted with the name
Brand and reputation work for authors, speakers and public figures whose name is the business, including Francis Chan, Nick Vujicic and Life Without Limbs, and Chris Simning.