Digilu Membership

Become the obvious choice.

You run your business. Digilu manages how your brand is found, trusted, and chosen.

Adaptive Brand Management: $900/month. Digilu manages your digital brand, makes ongoing improvements, and shows what changed. You stay focused on running your company.

Who's best near me?Your business

Start a membership

Your membership

By continuing I agree to the Digilu membership terms. This is a monthly membership that renews automatically until I cancel. There is no contract and no minimum term, and I can cancel in any month from my billing area.

  • Secure checkout with Stripe
  • Recurring monthly
  • Cancel any month

Migration is not automatically required. Digilu only recommends a platform change when the existing environment cannot safely or reliably support the responsibility being taken on.

Who this is for

Established businesses with a reputation to protect and room to grow.

Digilu works with owners and leadership teams who have an established business, an earned reputation, and no one accountable for the whole brand.

See every industry Digilu works with →

Each membership covers one business and one primary website. Franchise systems, multi-location organizations and major transformations are scoped as a custom engagement, and scoping never takes a payment.

Why it is ongoing

Building a trusted market position takes ongoing work.

Getting noticed is only part of growth. Customers, competitors, search systems and expectations continue changing. Digilu helps keep your brand understood, trusted and chosen by watching what matters, maintaining what should remain stable and carrying out the work covered by your membership when adaptation is needed.

A correction made in March is not a correction that still holds in September, and nothing sets off an alarm in between.

What keeps changing

  • Search results change.
  • AI representations of your business change.
  • Reviews change.
  • Listings change.
  • Competitors publish.
  • Customer expectations move.

$900per month

Adaptive Brand Management

Adapt as conditions change.

We stay with the business as conditions change, adjusting what matters while continuing to build trust, visibility and customer preference.

A project ships and stops.The environment does not.

  1. Adaptive Brand Managementdefines the ongoing responsibility.
  2. The Observatoryidentifies what needs attention.
  3. Your membershipis Digilu carrying the response.
Before you choose

The two doubts worth answering first.

“We already have an agency.”

Ongoing responsibility sounds like every retainer we have ever paid for.

A retainer usually buys output: posts, pages, a campaign. A membership is responsibility for a condition, reported every month in the Mission Briefing, and measured by systems that are capable of returning a bad result about us.

If your agency already carries that and reports against it when the reading is bad, keep them. If nobody does, that gap is what this is.

“We rank fine on Google.”

Our search position is strong, so this is a problem for somebody else.

Ranking and being named are two different measurements. A business can hold a strong position in search results and still be missing, or described wrongly, when a customer asks an AI system instead.

You do not have to take our word for which is true of yours. The free AIOInsights evaluation shows how AI systems read your business today.

Managed, not just maintained

A sound foundation is not what makes a customer choose you.

The foundation stops you being ruled out. Being chosen, and being kept, is different work, and neither maintains itself.

Without ongoing management

The website is fine. Nobody owns the rest.

  • A review sits unanswered for three weeks.Your team handles it.
  • Your Google Business Profile hours are wrong on a holiday.Your team handles it.
  • A customer buys once and is never contacted again.Your team handles it.
  • A happy customer would refer you if anybody asked.Your team handles it.

The site stays up. The rest is yours.

Adaptive Brand Management · $900

Digilu keeps the foundation right, and manages the rest.

  • The review is answered, in your voice.Managed by Digilu.
  • The profile is corrected before the holiday.Managed by Digilu.
  • The customer hears from you again, deliberately.Managed by Digilu.
  • The referral gets asked for.Managed by Digilu.

Digilu manages how you are chosen and the Post-Sale Helix.

Most businesses lose more to the customer they already had than to the one they never met.

The Post-Sale Helix is retention, loyalty, repeat purchases, referrals and advocacy. Adaptive Brand Management is the level at which Digilu takes responsibility for it instead of telling you it needs doing.

Some things only you can do: ask a customer, take the photo, give the permission, make the introduction. When Digilu needs a human action from you, your Client Observatory shows the priority, gives you the exact task, and tracks it to completion. One thing at a time, never a list.

Compare

What is included

Adaptive Brand Management is meant for businesses that need Digilu to manage the work, not just identify problems.

What Digilu manages

Adaptive Brand Management

$900/month

The foundation, how you are chosen, and what follows

The foundation
Core digital foundation managementThe thing everything else is built on.
Included
Website and owned digital stewardshipKept current, not left to drift.
Included
Foundational visibility and trust infrastructureThe technical conditions for being found and believed.
Included
Scheduled checks and the Mission BriefingDaily, weekly and monthly checks, each dated. A monthly report of what changed and what it means.
Included
Corroboration MapA weekly check of eight independent sources AI systems draw on: where you appear, and where you are missing.
Included
How you are chosen, and the customer relationship
Google Business Profile managementActively managed, not just watched.
Digilu manages it
The listings where customers find and choose youThe ones that matter in your market, not every directory on the internet.
Digilu manages it
Reviews and public recordRequesting, monitoring, responding.
Digilu manages it
Post-Sale HelixWhat happens after the first sale, managed where your business has a way to follow up. No retention result is promised.
Digilu manages it
Retention, referral and advocacy systemsWhere they genuinely apply to your business.
Digilu manages it
What it costs you each month
Digilu management feeWhat Digilu charges.
$900
How you startWhether a conversation is required.
Checkout, no call
MigrationWhether anything has to move.
Not automatic. Only if the environment cannot carry the responsibility.
Start Adaptive Brand Management

Measured, not claimed

AI Trust Visibility, out of 10, measured by AIOInsights before Digilu started and after. It is our own measurement and we are telling you so. Each score links to that client’s full case study, including what was wrong and what was done. See all work.

Need someone to lead your marketing, not just manage the work?Fractional CMO: custom engagements from $5,000/month. Mike Millett leads marketing direction, priorities, teams, and accountability through Digilu. Execution is scoped separately. Adaptive Brand Management gets the work done. Fractional CMO leads the work.

Explore Fractional CMO

The membership price covers the responsibility stated for it. Migrations, major rebuilds, paid media, third-party software, legal work, and anything outside the supported environment are not included unless stated in writing. Membership is recurring monthly and can be canceled in any month, with no minimum term and no exit fee. You retain ownership of your domain, website, content, data, and accounts throughout, and if the relationship ends you leave with the complete working site. Digilu reviews publicly available information about the business in order to observe it. Digilu does not guarantee rankings, AI recommendations, reviews, leads, or revenue: search engines, AI systems, platforms, customers, competitors, and markets remain outside its control.

Three honest options

Pick the one that fits the job you actually have.

Two of these send you somewhere other than Digilu.

Do it yourself

Run the free AIOInsights evaluation. It shows how AI systems read your business today and what needs attention first, and a capable team can carry the work from there. It costs nothing and does not put you on a membership.

Run the free evaluation →

Hire a specialist for the project

If the job has an end date, such as a single campaign, or it is paid advertising, a project specialist or an ad buyer is the better fit. The membership does not manage paid media.

Give Digilu the ongoing responsibility

One accountable party for staying trusted, visible and relevant, month after month. Adaptive Brand Management is $900 a month, bought at checkout with no sales call, and you can cancel in any month.

Start Adaptive Brand Management →

No lock-in

You own everything.

  • Your domain.
  • Your website.
  • Your content.
  • Your data.
  • Your accounts.

Cancel any month. No minimum term and no exit fee. Digilu hands over the complete working site and helps you move it, so nothing goes dark while you switch.

Your price is fixed while you hold it. If a membership price changes, you get at least 30 days’ notice first.

Digilu builds on open standards and does not hold your business inside a platform you cannot leave. Where Digilu operates a managed platform for you under an agreed scope, it is still yours and you leave with the complete working site.

After checkout

What happens next

01

Join

Start Adaptive Brand Management and complete Stripe checkout. Nothing else is required of you, and there is no call to sit through first.

02

Onboard

Automated onboarding collects what The Observatory needs. The link arrives by email within a few minutes and takes about ten minutes to work through.

03

Observation begins

Digilu establishes your starting condition and begins observing the supported environment. That baseline is what every later comparison is measured against.

04

Mission Briefing

You receive what changed, why it matters, what should remain stable, and what happens next.

The completed actions Digilu carried out are reported too.

Onboarding is complete by day 30. Hello is only the beginning.

Questions

Membership questions.

Starting

Stripe confirms the payment, your membership activates, and automated onboarding starts straight away. You get an email within a few minutes carrying your setup link and a receipt. Setup takes about ten minutes and saves as you go. Digilu establishes your starting condition from what you enter, then observation begins.

No. Choose a membership, complete secure Stripe checkout, and automated onboarding begins immediately. Digilu will contact you later if the work requires clarification, but a sales or setup call is not required to become a member.

Yes. Confirmed payment creates your onboarding record and emails you the setup link. Nothing waits on Digilu sending you a form and nothing waits on an appointment being scheduled.

Migration is not automatically required. Digilu only recommends a platform change when the existing environment cannot safely or reliably support the responsibility being taken on. It is a separate decision and it is never a condition of joining.

Money and terms

Payment is taken by Stripe on Stripe’s own secure page. Digilu never sees your card or bank details. The membership is monthly and recurring, and it renews automatically until you cancel. Card, bank debit and the other methods Stripe offers your account are all accepted.

Yes. Cancel in any month from your billing area. There is no minimum term and no exit fee. You own your domain, website, content and data, so you leave with the complete working site and Digilu helps you move it.

That is Fractional CMO: a separate, custom-scoped engagement from $5,000 a month, led by Mike Millett through Digilu. It is executive marketing leadership, not a larger membership, and execution is scoped separately. Explore Fractional CMO.

Complex organizations and market-leadership engagements are scoped individually, with no published fee. Enterprise Adaptive Brand Management explains how that works.

What is included, and what stays yours

Digilu manages the agreed ongoing work, within written scope: maintenance of the website and the core owned digital presence; the foundational technical, visibility and trust infrastructure kept current; scheduled checks of your site and how it is read, each shown with its date; the Corroboration Map, a weekly check of eight independent sources AI systems draw on; your Google Business Profile and the listings where customers find and choose you; reviews and public record; the Post-Sale Helix of retention, loyalty, repeat purchases, referrals and advocacy where it applies to your business; and a monthly Mission Briefing in your Client Observatory. One business and one primary website. Paid media, rebrands and major rebuilds are not included.

Adaptive Brand Management gets the work done. Fractional CMO leads the work. The membership is ongoing execution and improvement that Digilu manages within scope, for $900 a month. Fractional CMO is executive leadership and accountability for the whole marketing function, including internal teams and other agencies, custom scoped from $5,000 a month.

Because the foundation on its own does not decide whether a business is chosen. Reviews, profiles, the channels that decide how you are chosen, and what happens after the first sale do, and none of that maintains itself. Adaptive Brand Management is Digilu taking responsibility for that work rather than telling you it needs doing.

Digilu needs delegated access to the profiles it is being asked to manage, granted through each platform’s own user-invitation system. Digilu never asks for your password. Access is granted by you, it is visible to you, and you can withdraw it at any time.

Yes. Your domain, your website, your content, your data and your accounts stay yours throughout. If the relationship ends you leave with the complete working site and Digilu helps you move it.

No. Digilu observes evidence, recommends and implements appropriate action, and verifies results. Search engines, AI systems, platforms, customers, competitors and markets remain outside Digilu’s control, and anybody who promises otherwise is selling something they cannot deliver.

Still deciding

Ask the question this page did not answer.

Send it and Digilu replies by email. No call is booked, nothing starts, and asking does not put you on a membership.

Start with Adaptive Brand Management

$900 a month and Digilu manages your foundation, how you are chosen, and what happens after the sale. No sales call, and you can cancel in any month.

Start Adaptive Brand Management · $900/month

Not ready? Run the free AIOInsights evaluation to see today’s condition first. It costs nothing and does not put you on a membership.