Membership Terms

The short version

Memberships are month to month. There is no long-term contract, no minimum term, and no cancellation fee. If you want to leave, we will help you take everything with you.

We think a client who stays because the work is good is worth more than a client who stays because they signed something. That is the whole reason these terms read the way they do.

Who we are

Digilu provides marketing, visibility, and advisory services. These terms cover memberships bought on this website. Larger engagements are arranged in a separate written agreement, and where that agreement differs from this page, that agreement governs.

Memberships and pricing

Current prices are shown on the memberships page and are the prices we charge. Adaptive Brand Management is $900 per month. Custom engagements are arranged directly.

Prices can change, but never for you mid-membership without notice. If we change the price of a membership you already hold, we will tell you at least 30 days before it takes effect, and you can cancel before then at no cost.

Billing and renewal

Your membership renews automatically every month on the same date you started, and your payment method is charged automatically, until you cancel. You are agreeing to that when you start a membership. You can cancel at any time, and canceling is a link in your billing area, not a phone call and not a negotiation.

We prefer payment by bank transfer, ACH. It costs us less to process than a card. You can also pay by card, and you can keep a card on file as a backup in case a bank payment fails. We will never move you from one payment method to another without asking you: authorizing a card is not authorization to debit a bank account, and we treat those as the separate permissions they are.

You can manage payment methods, see every invoice, and cancel from your billing area.

Annual payment

If you would rather pay for a year at once, we offer a discount for it. It is an option you choose, never a condition of joining and never something we apply on your behalf.

If a payment fails

We will try again, and we will tell you it happened. Your membership stays active while we sort it out. We do not switch off a client the day a card expires. If a payment cannot be collected after repeated attempts, we will contact you before anything stops, and we will not sell your account to a collections agency.

Bank payments can fail weeks after they appear to have succeeded. That is how ACH works, not a mistake on your side, and we handle it the same way.

Canceling

You have two options, and both are yours to choose. Neither costs anything.

Cancel with 30 days notice, and we help you move

Tell us you are leaving and give us 30 days. In that time we will help you transfer everything: your website and its content, your domain and DNS, your analytics history, your listings and profiles, and any assets we produced for you. We will hand over what a new agency or an in-house team needs to pick up where we left off, and we will answer their questions.

You pay for those 30 days. You do not pay a penny beyond them.

Cancel immediately

If you would rather cut it clean, say so and we will stop that day. Your membership ends, billing stops, and we remove your data from our systems: your Observatory access, your reports, your stored analytics, and the working files we hold for you.

This is not reversible. If you take this option, there is nothing for us to hand over afterward, because it will be gone.

What we have to keep either way

We keep invoices, payment records, and the correspondence attached to them, because tax and accounting law requires us to. We keep nothing else. Payment card and bank details are held by our payment processor, Stripe, and never by us: we cannot delete what we were never given, and we cannot see it either.

Hosting your website

This section applies to memberships started on or after October 10, 2026. If you joined before that, nothing here changes how we work with you.

When you join, we move your website onto Digilu hosting. We do this because we cannot fix a site we are only allowed to watch. Here is exactly what that involves.

We copy your site first. On the day you join we make a full copy of your website as it is, and we record your domain settings, including whether your business email runs on your domain. That copy is your record of where you started, and it is the safety copy. By joining, you confirm that the website and what is on it are yours to move, or that you have permission to move them.

We rebuild it, page for page. Same pages, same addresses, same look. Nothing goes live on your domain until every page has been checked against the copy we made.

You point your domain at us. This is the one step only you can take: changing two nameserver lines where your domain is registered. Before we ask, we copy every setting on your domain so that your email and everything else keeps working. Your domain stays registered to you, in your own account. We never ask for the password to it.

Some sites cannot be copied as they are. A site built on a closed website builder, or one that sells online, takes bookings or has customer logins, needs more than a copy. If yours is one of those, we will tell you what we found and what we propose before anything changes. That is custom work: nothing is charged for it, it takes longer, and you will receive a quote before anything starts. You can cancel at no cost if you would rather not go ahead.

Much of this is done by our systems. The copying, the checking and the monitoring are automated, and we say so. A person is always reachable through Ask Digilu in your Client Observatory.

We manage your brand, and we act without asking. That is the service. We write and publish pages on your website, correct your listings and fix what our checks find without sending each change to you for sign-off. Everything we publish is true to your business as you described it to us, and we do not publish claims we cannot support. You can ask us to change or take down anything, at any time, and we will.

If you leave, your site leaves with you. The 30 days described under Canceling include handing over your website files and helping you point your domain wherever you choose.

What you own

You own your business, your brand, your content, your domain, your accounts, and the data we gather about them on your behalf. We do not hold your domain hostage, we do not register accounts in our own name, and we do not treat your access as leverage. If we build something for you as part of a membership, it is yours.

What we do not promise

We do not guarantee a ranking, a position in an AI answer, a volume of leads, or a revenue figure. Anyone who guarantees those things is either lying or does not understand the systems involved. What we commit to is the work, the judgment, the reporting, and telling you the truth about what is happening, including when it is not working.

We do not control Google, any AI system, any directory, or any platform, and their decisions are not ours to promise.

Your side of it

We ask for three things: give us the access we need to do the work, tell us when something changes in your business, and do not ask us to publish anything untrue. Claims we cannot support are the one thing we will refuse, on any budget.

Refunds

If we charged you in error, we refund it, in full, without argument. If you are unhappy with the work, tell us and we will fix it or refund the month. We would rather return $900 than keep a client who feels taken.

Suspension

We may pause or end a membership if payment cannot be collected after we have contacted you, if we are asked to do something unlawful or dishonest, or if a working relationship becomes abusive toward our people. We will tell you why, in writing, before it happens.

Liability

Our total liability for any claim relating to a membership is limited to the amount you paid us in the three months before the claim. We are not liable for indirect or consequential losses such as lost profits or lost opportunity. Nothing here limits liability that cannot be limited by law.

Changes to these terms

If we change these terms in a way that affects you, we will email you at least 30 days beforehand and note the date on this page. Continuing your membership after that means you accept the change. If you do not, cancel before it takes effect and nothing further is charged.

Questions

Email [email protected]. A person answers.