Case Authority
Be present when people are searching for help.
Authority Built Around the Cases, Not the Firm
Most law firm marketing focuses on the firm. Digilu's work for Robertson & Associates focused on the fires. When wildfire survivors search, they search the fire name. They search "Woolsey Fire lawsuit." They search "Palisades Fire attorney." They do not search for a firm name — they search for the event that changed their lives. Digilu built content that was there when they searched.
13 individual fire pages. Each one covering a specific event — the year, the location, the cause, the scale, and the legal landscape. Each one structured to appear in search when survivors looked for help. This is case authority: being the recognized, credible voice on the specific case that matters to the person searching.
- ✓ 13 individual fire pages
- ✓ Structured for discovery
- ✓ Authority content per event
- ✓ $1.4B+ recovered by the firm
- ✓ Court-appointed lead counsel in multiple cases
The Wildfire Litigation Library
Each fire. Each event. Each page built for discovery.
Case Authority Is Not Just for Law Firms
Any brand with specific expertise, specific case types, or specific service categories can build case authority. The principle is the same: be the clearest, most searchable, most trustworthy voice on the specific thing the customer is searching for.
See Content Systems