For real estate brokerage franchise systems
Keep the brand and every office working as one trusted system.
Digilu manages the office listings, agent records, reviews and brand-to-office consistency that quietly drift apart as a brokerage system grows.
Month-to-month. No mandatory sales call. You own your website, content, data, and accounts.
3.4 → 4.7Stratus Clean Google rating, a cleaning franchise Digilu rebranded (adjacent)
Since 1999Digilu has been doing this work
Agents come and go. The public record does not keep up.
A seller picks an agent, then checks the office behind them. The brand gets a brokerage on the list; the office listing, its reviews and the agent's own profile decide who gets the listing appointment. Behind all of it sits a public record: the broker of record, the office license and each agent's license with the state.
That record moves faster than anyone updates it. An agent changes offices and their old profile still points at the first one. A team leaves and takes the reviews with it. An office moves and its address is wrong in three places. The office page says one broker of record and the state lookup says another. None of that is dramatic. It just makes the office look less organized than the one down the street.
Brokerage systems with many offices, many agents and one name.
Franchisors and franchise office owners who need the brand, each office and the agents under it to tell the same story.
- Residential brokerage franchisors
- Franchise office owners
- Multi-office franchisees
- Brokers of record
- Luxury and specialty brokerage franchises
- Commercial brokerage franchises
Not the right fit: an individual agent or a single team building their own brand. That is the real estate agents page.
You run the business. Digilu carries the rest.
You
- Set the brand standard and the rules on what agents may publish.
- Keep licenses and the broker of record current with the state.
- List, sell and serve the client.
Digilu
- Watches what changes.
- Decides what matters.
- Makes the changes.
- Verifies whether they worked.
What that looks like in a brokerage system
- Keep each office's address, phone, broker of record and office license details matching what the state shows.
- Update office pages and agent rosters when an agent joins, leaves or changes offices.
- Watch reviews by office and prepare responses for the person allowed to post them.
- Keep the brand name and required disclosures consistent on every office page in scope.
- Tell the office owner exactly which change needs their login or the broker of record's sign off.
How the management cycle runs
The same six steps every month, run by the Observatory operating cycle, described here in your terms.
- 01ObserveWe watch office listings, office pages, agent rosters and reviews in scope.
- 02InterpretWe separate a brand-wide issue from one office's drift.
- 03DecideWe decide which fixes most affect whether sellers and buyers choose an office this month.
- 04AdaptWe make them where agreed ownership allows, and route the rest to the office owner or broker.
- 05VerifyWe check each fix is live where clients look.
- 06LearnWhat one office teaches us becomes the standard for the rest, reported monthly.
Proof from a franchise system, in a different category.
Digilu has not yet published a brokerage franchise case study. The closest proof is Stratus Building Solutions, a commercial cleaning franchise system: Digilu rebranded it to Stratus Clean and led the reputation growth strategy that raised its Google review rating from 3.4 to 4.7.
Choose $400 or $900.
A membership covers one business: the franchisor's brand and main site, or one office owner's office. Adaptive Brand Management suits most, because clients choose an office on reviews and the local listing.
Trust Foundation fits when reviews are already managed and you want the website and core foundation kept current.
Each membership covers one business and one primary website. Month-to-month, cancel any month, and you own your domain, website, content and data throughout.
Maintain the foundation
Trust Foundation
$400 per month
Digilu keeps your core digital foundation current so your business does not quietly fall behind.
Manage what matters now, and adapt
Adaptive Brand Management Recommended
$900 per month
Digilu manages your foundation, how you are chosen, and what happens after the sale.
Larger than a membership?
Managing every office and roster across the system, a system-wide cleanup after a merger, a rebrand, or paid advertising is a custom engagement. Scoping takes no payment.
Discuss a custom engagementNot ready to start?
Run the free AIOInsights check on one office to see what AI systems can read about it today. AIOInsights measures the current condition. Digilu takes responsibility for improving it and keeping it right.
Run the free brokerage franchise check →Before you start
We have many offices. Is that one membership?
No. A membership covers one business and one primary website. A system of offices is scoped separately, and asking about it costs nothing.
Can one franchise office owner start on their own?
Yes, for the office they own and within what their franchise agreement allows.
Does Digilu manage every agent's personal profile?
Not inside an office membership. Digilu keeps the office roster and office pages right; agents who want their own brand managed can take their own membership.
Who is responsible for licenses and the broker of record?
You are, with the state. Digilu checks that what the public sees matches the state record and flags the gap.
Will Digilu publish listings or market properties?
No. Listing and marketing properties stays with your agents. Digilu manages how the brand and office are found and trusted.
What happens when an agent leaves?
Tell us, and Digilu updates the roster and office pages in scope so clients reach someone who still works there.
Keep every office worth the listing appointment.
You run the business. Digilu watches what changes, decides what matters, makes the changes, and verifies the result.