For commercial cleaning franchise systems
Keep the brand and every region working as one trusted system.
Digilu manages the public record, reputation, and brand-to-region consistency that quietly drift apart as a cleaning system grows.
Month-to-month. No mandatory sales call. You own your website, content, data, and accounts.
3.4 → 4.7Stratus Clean Google rating under Digilu's reputation strategy
RebrandStratus Building Solutions to Stratus Clean, by Digilu
Since 1999Digilu has been doing this work
The building is cleaned by one franchisee. The review lands on the whole brand.
A facility manager does not buy from the system. They buy from the region that bids their building, and the unit franchisee who shows up at night is the brand as far as they are concerned. One bad month in one building becomes a one-star review on a regional profile, and the next buyer reading it cannot tell which franchisee it was about.
Meanwhile each region describes the brand its own way. One lists the old company name, one has no proof of insurance or bonding where a buyer can find it, one has a profile nobody answers. None of it trips an alarm at headquarters. It just makes the brand look uneven to the exact buyer who is comparing three bids and looking for a reason to trust one.
Systems selling to people who vet before they sign.
Franchisors and master franchisees in commercial cleaning, where facility and property managers compare bids and check reputation before they award a contract.
- Commercial cleaning franchisors
- Master franchisees running a region
- Janitorial systems with unit franchisees
- Brands entering new regions
- Systems recovering from a weak rating
Not the right fit: an independent cleaning company with one crew. That business belongs on the local services page.
You run the business. Digilu carries the rest.
You
- Win the contracts and clean the buildings.
- Decide how regions and unit franchisees may present the brand.
- Approve responses that speak for the brand.
Digilu
- Watches what changes.
- Decides what matters.
- Makes the changes.
- Verifies whether they worked.
What that looks like for a cleaning system
- Keep each region's name, service area, contact details and description identical to the brand across its site, Google and the directories facility buyers use.
- Ask satisfied accounts for reviews on a steady rhythm so one hard month does not define a region, and prepare responses for the brand to approve.
- Make it easy for a buyer to find what they check first, such as insurance, bonding and what the brand guarantees, in words the brand has approved.
- Find the region still using an old name or an unanswered profile and bring it back under the brand.
- Show the franchisor which regions are drifting and who controls each fix, master franchisee or brand.
How the management cycle runs
The same six steps every month, run by the Observatory operating cycle, described here in your terms.
- 01ObserveWe watch regional profiles, reviews, listings and pages against the brand's own record.
- 02InterpretWe separate a pattern, one region collecting complaints, from a single bad night.
- 03DecideWe decide which region and which fix will change how buyers see the brand this month.
- 04AdaptWe make the change, or prepare it for the master franchisee or franchisor who controls it.
- 05VerifyWe confirm on the live profiles and pages that the fix took.
- 06LearnWhat moved the rating shapes next month, and the Mission Briefing reports what was done.
Stratus Clean, a commercial cleaning franchise Digilu rebranded.
Stratus Building Solutions is a commercial cleaning franchise system. Digilu rebranded it to Stratus Clean and led the reputation growth strategy that raised its Google review rating from 3.4 to 4.7.
During that time Entrepreneur named Stratus the fastest growing franchise in North America four years in a row, as its CEO says on the case study.
Choose $400 or $900.
A membership covers one business and one primary website, so a cleaning system usually starts with the brand site or one region. Adaptive Brand Management is the right level, because regions are chosen on reviews and profiles.
Trust Foundation fits when reputation is already managed in house and the brand wants the website and core foundation kept current.
Each membership covers one business and one primary website. Month-to-month, cancel any month, and you own your domain, website, content and data throughout.
Maintain the foundation
Trust Foundation
$400 per month
Digilu keeps your core digital foundation current so your business does not quietly fall behind.
Manage what matters now, and adapt
Adaptive Brand Management Recommended
$900 per month
Digilu manages your foundation, how you are chosen, and what happens after the sale.
Larger than a membership?
Managing every region, a rebrand like Stratus Clean, a system-wide review recovery, or paid advertising is a system-wide engagement and is scoped separately. Scoping takes no payment.
Discuss a custom engagementNot ready to start?
Run the free AIOInsights check on one region to see what its page makes visible first. AIOInsights measures the current condition. Digilu takes responsibility for improving it and keeping it right.
Run the free cleaning franchise check →Before you start
Can one membership cover every region?
No. A membership covers one business and one primary website. Most systems start with the brand or one region, and every region together is scoped as a custom engagement before any payment.
A unit franchisee got a bad review. Who responds?
The brand decides who speaks for it. Digilu prepares the response for whoever your agreement names and makes sure the reply goes out on the right profile.
Can Digilu help us through a rebrand?
Yes, as a custom engagement. Digilu led the Stratus Building Solutions to Stratus Clean rebrand, and a rebrand touches every region at once.
Will Digilu state our insurance or bonding?
Only in the words and figures you supply and approve. Digilu makes the information easy to find; it never invents coverage details.
What is the difference between $400 and $900 for a cleaning system?
At $400 Digilu keeps the website and core foundation current. At $900 Digilu also manages Google Business Profile, reviews and the channels buyers use to compare bids, plus follow-up with accounts.
Who owns the profiles and content?
Your system does, throughout. Access can be withdrawn at any time and nothing leaves with Digilu.
Make every region earn the rating the brand deserves.
You run the business. Digilu watches what changes, decides what matters, makes the changes, and verifies the result.