When the Building Was Demolished, the Story Wasn't Over.
The Harmon Tower in Las Vegas was meant to be a 49-story luxury hotel at the heart of the CityCenter development on the Las Vegas Strip. Construction defects were discovered during the build — defects so severe that the structural integrity of the completed tower was in question. MGM Resorts ultimately made the decision to demolish the unfinished tower rather than attempt repairs. The building became one of the most high-profile construction defect stories in Nevada history.
The lawsuit that followed involved hundreds of millions of dollars in disputed claims. Robertson & Associates represented clients in the Harmon Tower case. The firm needed a way to communicate the scale and significance of this litigation publicly — clearly, credibly, and in a way that positioned them as the authority in large-scale construction defect law.
Digilu built the content strategy that turned a complex legal narrative into a clear public story. The goal was not sensationalism. It was clarity. What happened? Who was responsible? What does the legal process look like? These are the questions affected parties and the public search for — and the content was structured to answer them with authority.
The Content Strategy
Digilu structured the content around the key facts of the case: the nature of the structural defects, the timeline from construction through demolition, the scale of the litigation, and what the legal pathway looked like for clients. This gave Robertson & Associates a searchable, trustworthy public presence on a case that had significant public interest — and positioned the firm as the clearest, most authoritative voice on the subject.
Why This Matters for Law Firms
High-profile litigation cases generate search traffic. Families connected to the project, investors, industry observers, and journalists all search for information about major cases. Law firms that build authoritative content around their most significant cases become the go-to source for that information — and attract the clients who need exactly that kind of representation.